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THE PRESIDENT OF JAPAN MACDONALDS'S

(2009-03-30)
Last Sunday, I watched at a T.V. show ‘KEIZAI RASHINBAN’.
This T.V. show invites and interviews a president of a company.
However, it was the final show, so they invited three presidents.

One of them is the president of Japan MacDonald’s.
The last time when he was invited was about 5 years ago.
It was just after he assumed the president.

He said a really interesting thing.
“Customers’ needs are not their needs.’
I couldn’t understand what his meant.
Then he continued, “People said that they wanted to eat healthy foods, like salad. But the good sale stuff is ‘high-calorie’, ‘big size’ hamburger.

I remembered the line which people were waiting for buying 'quarter pounds hamburger'.

I thought he had good eyes to see a Japanese market.
That’s why they got the highest profit last year.
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てつパパ

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